Customer Journeys

This page shows some examples of customer journeys. To begin exploring, select one of the categories below to see the associated example use cases.

Trigger Event

As part of a face to face process

As part of a phone based interaction

By invitation sent from an existing supplier or service provider to their customer that they hold known contact details for

By invitation as part of an authenticated online activity with the organisation the offer relates to

Included as an embedded component of a service being offered

By personal discovery online

By personal discovery offline

Proactive targeting of specific individuals who are not a current customer as part of a new customer acquistion strategy